Boycott Max Brenner! Boycott Jericho! Don't Buy Israeli Apartheid - 20.05.11 (Melbourne, Australia)

On May 20, Palestine solidarity activists and human rights supporters in Melbourne staged a peaceful BDS action to highlight the complicity of Israeli companies, Max Brenner Chocolate and Jericho, in Israel's Apartheid and Occupation policies.

Israeli company, Jericho, exploits minerals from the Dead Sea. While Jericho profits from the Dead Sea, the indigenous Palestinian people who live on the land surrounding the Dead Sea are regularly denied access. Palestinian access to the Dead Sea is prevented by Israel's military occupation of Palestinian lands. Restrictions are place on Palestinian access to the Dead Sea via a network of military checkpoints, Israeli-only roads, exclusive zones and other apartheid and occupation policies.

Max Brenner Chocolate is owned by the Strauss Group, Israel's second largest food and beverage company. On its website, the Strauss Group emphasis its support for the Israeli military, providing care packages, sports and recreational equipment, books and games for soldiers. Strauss boasts that it supports both the Golani and Givati (Shualei Shimshon) Brigades of the Israeli military. Both of these brigades were heavily involved in Israel's 2008/2009 Gaza massacre, which killed more than 1300 Palestinians, the majority civilians, including 300 children.

In 2005, Palestinian civil society issued the Palestinian Unified Call for Boycott, Divestments and Sanctions (BDS) against Israel. Inspired by the struggle of South Africans against apartheid, the Palestinian-initiated BDS campaign is conducted in the framework of international solidarity and resistance to injustice and oppression and calls for non-violent punitive measures to be maintained until Israel meets its obligation to recognise the Palestinian people's inalienable right to self-determination and fully complies with international law.

BDS calls for non-violent punitive measures against Israel until it complies with international law and meets its internatonal obligation to recognise the Palestinian people's inalienable right to self-determination.

For more information on the BDS campaign visit:



Well done let them have it

I like Max Brenner. Why do I have to give up my favourite treat for some political cause? Is me not eating choccy goodies going to stop the atrocities in Palestine?

No because you are a Zionist pig.But to the rest of you it will show you do not support Zionist pigs.

you like eating it? good for you... your money is killing childrens in Palestine .. just because you like eating chocolate .. its not a political issue .. its humanity!

i wonder whats happening to humanity...

You people really make me sad. You've chosen one company to focus your political agnst on. Are you going to protest outside Lakemba Mosque re: Hamas firing indiscriment mortar bombs into Israel, killing innocent people?? Or about the car bombs etc etc??? If you want to protest your point, do it at the embassy, or on the street. Dont pick out a company based on its sales or its origin. It does your cause no good & makes you look like Nazis.

You clearly don't understand the point of the BDS campaign. It is not to protest against any and all Israeli business in an anti-semite manner, it is specifically targeting Israeli businesses which utilize the exploitation and racial oppression of Palestinians to further their profits, as well as making it clear that they support the oppression of Palestinians, which the Strauss group does, Max Brenner being their visible presence in Australia. And it doesn't do well to refer to Hamas' indiscriminate firings of mortar shells in a contextless vacuum. Take the trouble to learn about it in the context of 60 years of unprovoked ethnic cleansing of Palestinians by Israel, and in the extensive high-tech modern military bombing campaign Israel has subjected Gaza to over the last decade. You might get your head around the concept of 'retaliation' a little better then

James the BDS is about boycotting every thing that comes out of Israel which is every product that has a bar code that starts with 729 for more information on what the BDS is about

No what Israel dose makes Israel look like Nazis except Israel has done it for longer than the Nazis did

People out there,

If you cant boycott Max Chocolate because you like it, go ahead keep on eating it... But know that your money is killind innocents and children in Palestine.. Its not a political issue, its the number one world human issue! your money is killing others because you enjoy eating chocolate! seriously? not asking people to go to Gaza and save them! only asking you not to eat at Max and dont support and be part of a murder!

We should also be boycotting all American product, because of the military aid that the U.S gives to Israel, to ultimately kill Palestinians, if we stop buying American then the American public will put pressure on their Government to stop giving away for free to Israel weapons to kill Palestinians.We must also never buy anything manufactured in Israel or from a Israeli company hit these Murderers where it hurts in the hip pocket.