#CokeFail

Mount Franklin, Australia’s largest selling bottled water company that is owned by the notorious Coca-Cola, is doing everything it can to block expanded recycling in Australia.

The Northern Territory established a 10 cent recycle refund on bottles and cans, which would help solve a massive environmental problem of plastic bottles polluting the oceans and killing seabirds and other wildlife. But instead of embracing this scheme, Mount Franklin is opting instead to sue the Northern Territory government for establishing this "cash for cans” scheme.

Already, over 11,000 members of the SumOfUs.org community in Australia have stood up to Coca-Cola and Mount Franklin. And now is the time to turn up the heat on Mount Franklin. That’s why SumOfUs.org is joining our friends at Greenpeace Australia and Boomerang Alliance in a national day of social media action to call for Mount Franklin to stop its environment-destroying lobbying.

Will you contact Mount Franklin today on Facebook, Twitter, or phone today? It’s easy and only takes a few minutes.

Here’s how you stand up for the environment today:

Click here to write on Mount Franklin’s Facebook wall. Here are some examples of messages you can leave for the company, or you can write your own.

• Mount Franklin, why is your parent company Coca-Cola suing the Northern Territory for a “cash for cans” scheme that helps recycling and helps to stop litter? We think cash for cans couldn’t make more sense! http://ow.ly/fumS7
• Good corporate citizens play a positive role in protecting the environment and particularly where their products are concerned. Mount Franklin should be working to ensure its bottles are recycled and not littered and not acting like a prehistoric corporate bully and suing the Northern Territory government. http://ow.ly/fumS7
• Mount Franklin, please tell your bosses at Coca-Cola to bin their opposition to a “cash for cans” recycling scheme. http://ow.ly/fumS7

Click here to tweet about Mount Franklin. We’ve written a sample tweet, but feel free to change it. Just keep #CokeFail included so we, and Mount Franklin, can see how many people are taking action.

Our sample tweet reads: #MountFranklin - stop suing NT gov for its #CashForCans schemes that helps stop litter. http://ow.ly/fumS7 #CokeFail

Or, if you don’t have Twitter or Facebook, you can call Mount Franklin at 1800 025 123. Here's a sample script, but you can modify it if you'd like:

I am calling to request that Mount Franklin urge its parent company Coca-Cola to call off its lawsuit against the Northern Territory for establishing a “cash for cans” scheme that helps recycling and stops litter.

If the container deposit scheme comes into effect across the nation, we'd recycle an additional three billion bottles, or 330,000 tonnes of what would otherwise be landfill every year. We could also stop the tragic death of thousands of birds that confuse the plastic bottles floating in the ocean for food, swallow them and then die from starvation, as their stomachs seem to be full.

There is no reason for Mount Franklin to oppose this scheme -- frankly, it’s the only globally proven way to get high recycling and low rates of litter. Other schemes like more bins in the street are just a waste of time. Studies have found that companies do not see a drop in sales when these schemes come in, and it won’t cost Coca-Cola and Mount Franklin anything to implement. But yet, despite all evidence, Coca-Cola is digging in and it will only listen when it feels heat from customers and potential customers like us.

Thank you for continuing to stand up for our environment,

Kaytee, Marguerite, and the rest of us

SumOfUs is a world-wide movement of people working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy. You can follow us on Twitter, and like us on Facebook.

Click here to add yourself to SumOfUs.