Survival launches 'Stop Complaining' ad for Earth's most threatened tribe
Survival's new ad 'Stop Complaining' will bring global attention to the plight of Earth's most threatened tribe.
© Survival
Human rights organization Survival International has launched a worldwide advertising campaign to raise awareness of the plight of the Awá tribe in Brazil, Earth’s most threatened tribe.
The advert, entitled ‘Stop Complaining, and put your problems in perspective’ was designed by Tribe Global. It tells the harrowing story of Karapiru, an Awá man who witnessed the massacre of his brothers, sisters, children and wife at the hands of gunmen. Karapiru fled to the forest, where he lived alone and on the run for ten years.
The ad reads, ‘For ten years he (Karapiru) ran alone, sleeping in treetops, eating small birds and honey. Finally reunited with his Awá tribe, he discovered that, incredibly, his son had survived the massacre. His people still live under the threat of extinction due to violent attacks and the theft of their land by loggers and ranchers. Reconsider your problems compared to the plight of the Awá. Please. Send a message. Send hope. The Awá can be saved.’
Survival will be targeting high end magazines such as Vanity Fair, Conde Nast Traveller, Tatler, Vogue, World of Interiors, Easy Living, American Express Magazine, House & Garden, Psychologies and many others.
The ad supports Survival International’s urgent campaign to save the Awá. Supporters around the world are using the campaign’s awáicon to spread the message, and nearly 50,000 protest letters have been sent to the Brazilian authorities. Yet the government has still done almost nothing to stop the illegal invasion of the Awá’s land.
Ian Wright of Tribe Global, said, ‘When we set up Tribe Global we decided that it was important to give something back to the worldwide community, and we thought the fit with Survival International was perfect. Their work for threatened tribal peoples needs all the support we can give them, and our global offices are all united in helping bring the plight of the Awá tribe to the largest possible audience’.
Stephen Corry, Director of Survival International, said, ’Karapiru’s tragic story is but one of many – most go undocumented. Only the Brazilian government has the power to end these brutal attacks on its tribal citizens. How? By evicting illegal invaders from the Awá’s land before it’s too late.’
Note to Editors:
-Tribe Global is the world’s first boutique network of advertising and communication agencies. Today there are 21 agencies around the world including agencies from Europe, North America, Latin America, Asia and Australia. Tribe Global is a coming together of like minded people and agencies who share a common culture and way of doing business.
- If you would like to run the advert in your publication to support Survival’s campaign for the Awá, please contact gp@survivalinternational.org
Read this online: http://www.survivalinternational.org/news/8932
Victory for ‘human safari’ campaign as court bans tourists
The campaign against 'human safaris' to the Jarawa tribe has won an important victory.
© Survival
Survival International’s campaign to stop ‘human safaris’ in India’s Andaman Islands has gained an important victory, after the Supreme Court banned tourists from traveling along the road which cuts through a tribal reserve.
Survival has been campaigning for many years for the road through the Jarawa tribe’s reserve to be closed. It first alerted the world that tour operators were treating the Jarawa like animals in a zoo in 2010. Survival, and Andaman organization Search, had called for tourists to boycott the road.
The Supreme Court had ordered the local administration to close the road in 2002, but it has remained open.
The latest court order comes a year after the world was shocked by an international exposé of Jarawa women being forced to dance in exchange for food.
In July last year, India’s Supreme Court ordered the Andaman authorities to implement a Buffer Zone which was introduced to protect the Jarawa from exploitation by tourists. The Court explicitly ordered two tourist attractions – a limestone cave and a ‘mud volcano’ – to close. Tourists driving through the Jarawa reserve are ostensibly visiting the caves and volcano, although many will openly admit that the main attraction is seeing the Jarawa by the roadside.
Despite the Supreme Court ordering the caves and mud volcano to close last July, tourists continued to travel along the Andaman Trunk Road to visit the attractions.
© Andaman Chronicle/ Survival
However, the Andaman authorities ignored this ruling and allowed the caves to remain open, as highlighted in a letter sent by Survival International to the judges of the Supreme Court earlier this month. In the letter, Survival accused the Andamans of committing a ‘serious and continuing contempt of court’ through these ‘flagrant breaches’, and appealed for the Supreme Court to take action.
Last week the Andaman administration attempted to circumvent the Supreme Court’s July ruling by announcing a watered-down version of the Buffer Zone. The new Buffer Zone would allow the limestone caves and mud volcano to remain open – and therefore for the human safaris to continue.
Survival’s Director Stephen Corry said today, ‘This new interim order is positive, but it will be meaningless if the Supreme Court allows the Andaman authorities once again to ride roughshod over its ruling. It’s vital that the order is upheld and the human safaris end – the Jarawa themselves must decide if, when, and where outsiders traverse their land.’
Read this online: http://www.survivalinternational.org/news/8941