FBi Radio – Is it a community radio station?

Why does the management of FBi radio tell their volunteer presenters to avoid referring to the station on air as a “community” station?

FBi is a community radio station. It is licenced as a community station. It is also part of the community broadcasting association. It also proudly announced recently that it is in the running for several community broadcasting awards.

So why does the management make people who volunteer at the station, feel embarrassed to be known as a community radio station?

Community broadcasting in Australia has a very proud history going back forty years. Sometimes it seems as though “branding” and “PR” and “positioning in the market” take precedence over other important ideas.

FBi is not a commercial station and it’s not an ABC station, it is a community station.