Blood diamonds

Blue Nile, a Nasdaq listed company and one of the world's leading online diamond retailers has resorted to censorship in an effort to avoid answering queries about the provenance of its so-called conflict free diamonds.

Blue Nile promotes itself as a supplier of “ethically sourced” diamonds and claims to have a zero-tolerance policy towards conflict diamonds. According to the company “All Blue Nile diamonds are warranted to be conflict free”. The company promotes itself on Facebook where it has over 90,000 very active subscribers www.facebook.com/bluenile.