Film Screening -- Generation Like -- Part 2 of Series on Technology and the Impact on Society

Hi there,

Hope this message finds you well and in an inviting mood for Part 2 of current film series on Technology and the Impact on Society:

6pm, Sunday 10th August 2014
 
at Irene Warehouse; 5 Pitt St, Brunswick, Melbourne.

This time we're watching a documentary:

Generation Like    2014

Social media networks purport the ability to interact with culture—talking directly to artists, celebrities, movies, brands, and even one another—in ways never before possible. But is this real empowerment? Or do marketing companies still hold the upper hand? Generation Like explores how the perennial quest for identity and connection is usurped in the pervasive game of cat-and-mouse by vast corporate power in the extensive machine for consumerism that is now the online environment. The audience becomes the marketer; buzz is subtly controlled and manipulated by and from real-time behavioural insights; and the content generated is sold back to the audience in the name of participation. But does the audience even think they're being used? Do they care? Or does the perceived chance to be the 'next big star' make it all worth it?

This is the second night of film screenings, with discussions surrounding issues exploring today's technoculture and the effect on society, people and the environment. I hope Generation Like tickles your interest, as it's a pertinent look at all of us, but particularly young people. What kind of people is this culture creating?

Entry is $5 to raise funds for thoughtmaybe.com -- the project running the screenings, with Mulled Wine and Chai Tea available for $3 a mug, as well as some free movie snacks like organic popcorn to sweeten the deal.

Funds go towards keeping Thought Maybe going for the rest of the year, and funding further screenings and other projects related to questioning technology throughout 2014.

Hope to see you there!

Best,
Jore