Last week our pressure resulted in John West ending their destructive fishing. Now, another two major brands made the same commitment – Coles and IGA.
Just days ago, Coles surreptitiously slipped this statement onto their website:
“By 2015, Coles will end the sourcing of tuna from unsustainable methods such as the use of Fish Aggregating Devices (FADs) in purse seine tuna fisheries and only sell tuna caught using environmentally responsible methods such as pole & line and free school, and unassociated purse seine fishing.”
It is yet another massive win for our oceans and will save the lives of countless more marine creatures, including sharks, baby tuna and turtles, which are indiscriminately killed every year.
It’s getting lonely on the shelves for unsustainable brands like Woolworths and Aldi.
TAKE ACTION: Tell them to change their tuna
The knock-on effects of this market shift are seismic. Neither Coles, IGA nor John West actually catch any of their own tuna, it is caught in the Pacific by huge fishing fleets from all over the world.
Such is the purchasing power of Australian brands that the fleets will be forced to fish in a more sustainable way – which in turn is good news for fish stocks, marine creatures and even the people of the Pacific who rely on tuna for food and income. It shows that our campaigns can drive major change.
And you have helped make this happen. Thank you.
Nathaniel Pelle
Oceans Campaigner
Greenpeace Australia Pacific
PS. As always, victories such as these wouldn’t be possible without the financial support of people like you. Please make a donation to help us continue delivering strong and effective environmental campaigns.